Magazine

Getting to Know: ROJA PARFUMS

Getting to Know: ROJA PARFUMS

This month Amaris is proud to add ROJA PARFUMS to our growing list of exclusive niche luxury fragrances. Read on to learn about its legendary fou...

French Elegance, Nobility and Royalty

Oui, the French create luxury fragrances in a way no one else can. Fragrance aficionado SCENTHE shares his favorite recommendations from Parfums d...

9 Things To Know About Bond No. 9

Get to know 9 things about this audacious, whimsical fragrance house hell-bent on capturing the spirit of a kaleidoscopic city.

The ROSE Roundup: Our top rose fragrance picks

The Rose is without a doubt a cornerstone of perfumery. Today, the best perfume houses are creating blends that add on and tease out the most inter...

The Sustainability Series – Part 1: Sarah Rotheram

AMARIS dives into sustainability talks with SARAH ROTHEMAN, CEO of Miller Harris, to understand more about their sustainability journey and the new...

Niche Brands Beyond France

Fragrance creations from different parts of the globe are setting the perfume community abuzz. AMARIS is pleased to introduce our current favourite...

Turkish Delights

AMARIS catches up with fragrance aficionado SCENTHE to find out all about his latest love affair with Turkish niche perfume house NISHANE.

Your Guide To Proper Hand Care

At home, at work, or at play, our hands are tools that we use on a daily basis. It is important to care for our hands. Read on to learn ways to rep...

Oriental Exploration

Seductive, voluptuous, and warm. If these are the qualities you are looking to exude, a spritz of an Oriental fragrance is what you need.

Niche Fragrance: What to wear, when, for Men

Coordinate your fragrances to each setting and add a layer of dynamism to enhance your personal brand.

10 Scents To Elevate Your Game & Impress Your Valentine

Read on for sincere & practical gifts to show your appreciation for your significant other this Valentine's Day!

New to Niche? Start here.

Wearing fragrances is a way of expressing yourself, just as the right outfit, your music playlist, or your most recent Instagram post would. Today...

HUAT's Your Lucky Fragrance This Lunar New Year?

We've put together our favourite scents in every auspicious colour so you can explore, layer and prosper! Read on to find your lucky fragrance at A...