Madeleine Impériale: A New Chapter in Juliette Has A Gun's Bold Collection

Some fragrances make an entrance. Others leave a lasting impression long after the moment has passed. Madeleine Impériale by Juliette Has A Gun belongs firmly to the latter.

As the newest addition to the brand's Bold Collection, Madeleine Impériale explores a different facet of boldness—one that is less about volume and more about presence. It is confident, elegant, and unapologetically sophisticated.

A Gourmand with Royal Elegance

Madeleine Impériale unfolds with a luminous richness that feels both comforting and elevated. The composition balances delectable gourmand facets with a polished sophistication, creating a fragrance that is indulgent without ever becoming overwhelming.

There is a sense of effortless luxury woven throughout the scent—reminiscent of an elegant Parisian afternoon where delicate pastries are enjoyed beneath crystal chandeliers and every detail feels intentional.

The Bold Collection is the brand's haute couture line; richer, deeper and more opulent than the playful, minimalist style that made Juliette Has A Gun famous. Each fragrance is built around a singular idea, expressive ingredient or unexpected olfactive story, with a creative philosophy that "nothing is off limits."

The collection currently consists of four fragrances:

  • Madeleine Impériale — an addictive gourmand-oud interpretation of the iconic French madeleine pastry, elevated with saffron, patchouli, vanilla and oud.
  • Liquid Illusion — a floral amber composition described as addictive and hypnotic.
  • White Spirit — a sensual floral woody scent exploring contrasts and intensity.
  • Oil Fiction — an elegant woody amber fragrance that embraces richness and decadence.

Available in all Amaris boutiques, Takashimaya Multi-Concept Store and Online.

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