FLORIS, an Icon in British Perfumery

From the heart of the St. James’s district of London, where its flagship store has stood for 290 years, AMARIS is proud to bring to Singapore the standard bearer of perfumery expertise in Britain, Floris. Here are a few reasons why Floris has been on our must-have brands list: 

9 Generations of Fragrance making

In 1730, Juan Famenias and Elizabeth Floris started a fragrance dynasty.  Nine generations of perfume creation have taught Floris the emotive power of scent and the skill required to create products of unmistakable quality.

Perfumer to Her Majesty The Queen

The oldest independent family perfumer in the world is also the only Appointed Perfumer to Her Majesty the Queen Elizabeth II.  Through its history Floris has been awarded a total of 17 royal warrants. Their current list of celebrity followers - from members of royalty, famous artists, and Hollywood stars - is vast.

Understated Elegance

Rooted in British luxury, each Floris fragrance is finely constructed and draw from a vast cumulative wealth of experience of fragrance creators. 

Whether an early creation from its signature collection or a more recent fragrance concoction, these are some of our picks to help begin your exploration:

Bouquet de la Reine

Bouquet de La Reine – The Queen’s bouquet – was created by Mr. Floris as a wedding gift for Queen Victoria when she married Prince Albert in 1840.  A contemporary adaptation of this perfume was created and introduced to celebrate the Golden Jubilee of Her Majesty The Queen and now maintains an iconic status within the house of Floris repertoire.


Top: Bergamot, Blackcurrant buds, Peach, Violet leaf

Heart: Jasmine, Lily of the Valley, Rose, Tuberose, Ylang-ylang

Base: Oakmoss, Sandalwood, Vanilla


Cherry Blossom

A modern, flirtatious and playful scent, Cherry Blossom was inspired by the centuries-old tradition of “Hanami” in Japan, transporting you to a picnic under Sakura trees, enjoying the light breeze.

Top: Bergamot, Orange, Pink Peppercorn,

Heart: Cherry Blossom, Osmanthus, Peony, Rose

Base: Musk, Sandalwood



No. 89

Often dubbed as the “James Bond fragrance,” No. 89 was a personal favourite of the author Ian Fleming.  Fleming was a regular at the original Floris shop on Jermyn St, and mentioned Floris in the books on multiple occasions.  

The fragrance has become an icon of the Floris men’s signature collection and has been the bestselling ‘house’ fragrance for many years.

Top: Bergamot, Lavender, Neroli, Nutmeg, Orange, Petitgrain

Heart: Geranium, Rose, Ylang Ylang

Base: Cedarwood, Musk, Oakmoss, Sandalwood, Vetiver


Neroli Voyage

Inspired by an expedition that Edward Bodenham, Perfumery Director, took, tracing the footsteps of his ancestor Robert Floris. Neroli Voyage draws inspiration from the sunny French Riviera, across the Ligurian Sea to the fragrant isle of Corsica and onwards to the Italian coastal town of Positano.

Top:  Neroli, Lemon, Marine notes

Heart: Jasmine, Ginger, Fennel seed

Base: Oak wood, Amber, Musk


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