FEEL ALIVE NO MATTER WHAT

In a world where fragrance is no longer just about smelling good, INITIO Parfums Privés introduces a bold new chapter with the SUPERCHARGED Collection, a new generation of fragrances designed to awaken emotion, elevate energy, and activate how we feel.

Built around the idea of “emotional substances,” SUPERCHARGED explores the powerful connection between scent, emotion, and human behaviour. Powered by science and amplified through olfactive intensity, the collection is crafted to trigger emotional states such as joy, confidence, and exhilaration.

More than a fragrance, SUPERCHARGED becomes an emotional experience.

Introducing the SUPERCHARGED Collection

SUGAR BLAST

Fueled by Joy. Backed by Science.

A vibrant ambery gourmand designed to evoke joy and pleasure, Sugar Blast transforms sweetness into an emotional high.

Sharp, fizzy and addictive, it captures the feeling of laughing too loudly, chasing excitement and surrendering to the thrill of the moment.

Sugar Blast embodies:

• dopamine culture
• playful sensuality
• expressive femininity
• emotional indulgence

WILD RUSH

Hits Like a Charge. Backed by Science.

Bold, energetic and magnetic, Wild Rush is designed to activate confidence and awaken the senses.

Like an instant adrenaline surge, it radiates movement, power and unstoppable momentum.

Wild Rush captures:

• body activation
• confidence
• masculine energy
• emotional intensity

Available in all Amaris boutiques, Takashimaya Multi-Concept Store and online.