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Jermyn Street

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An ode to understated class and style, with notes of gin, citrus, and juniper

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Inspired by what has been the backbone of the family business for nearly 300 years in the unique area of London that is St James’s and our home at 89 Jermyn Street, this fragrance, like its inspiration has the feel of refined elegance, understated class and style.

Drawing on notes of gin with a splash of lemon, an initial burst of citrus and green notes have been blended with the theme of vetiver. The vetiver runs through the fragrance from its introduction to the base and is supported in the heart, accompanied by juniper with a contemporary twist of coriander, a subtle complement in gin creation. The fragrance also draws inspiration from the London plane trees which proudly still stand in front of the shop today, and the fresh scent of fine crisp cotton found within the renowned shirtmakers residing in the iconic location named after Henry Jermyn in 1664.

Eau de Parfum.


Top notes: Bergamot, Mandarin, Green Vetiver, Violet
Heart notes: Coriander, Vetiver, Armoise, Juniper Berry
Base notes: Amber, Cedarwood, Musk, Vetiver


Spray on your wrists, inside of the elbows, base of the neck, and behind the ears.