Jean Patou

Born in Normandy, France, in 1880 to an industrial bourgeois family, Jean Patou founded his couture business in his own name in 1914, making him a pioneer in contemporary fashion and perfumery. The Parisian couture house introduced JOY in 1930 following the Wall Street Crash for clients who could no longer afford his high-end clothing line; The fragrance became one of the world’s best-selling scents.